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"Participantswhoimagined eating 30 chocolates, we found, ate fewer actual chocolates , than presentimagineparticipantswhoimagined eating 3,whetherpresentimagine.Whethertheparticipantsimagined moving the chocolate ,we'reor doing some kind of unrelated task didn't really affect how much they ate in the same way. ”"

In case , chocolate inisn't your cup of tea, the researchers did similar experiments with cheese, and got similar results,so.

So just thinking about the food doesn't effectaffect desire,; thinking about eating it does.

This habituation happens very quitelyquickly, faster than the feedback we get from our digestive system that tells us to stop when we've eaten enough.

Morewedge says ththisisn't just research a researchfinding;it potentially has real, practical application.

" Habituation acts so quickly that it could be used to help people regularlytheregulatetheir food intakesintake and perhaps help us develop realbehavioralto reduce the intake of unhealthy foods that we start eating, and help us reduce our interventions foodcravingsforthosefoods so we can make healthier afewfood choices beforehandbeforehand. "

And not just food,. Carnegie Mellon University psychologist Carey Morewedge says , the same approach might work to help people reduce their use of sigaratescigarettes, alchoholealcohol, or ilegalillegal drugs.